About

Nudgeswipe is a library of annotated teardowns of real products and marketing, for anyone curious about product, marketing, design and psychology.

How we work

• Every screenshot is our own dated capture (headless browser, logged out), cropped to what we discuss, with no personal data.
• Emails link to and credit Email Love, and quote only subject lines and visible copy.
• We say a brand uses a mechanism, never that it worked. Outcomes are "not public" unless the brand published them. We never estimate uplift.
• Each bias is cited once, on its own page, with evidence rated strong or mixed.
• Every teardown says whether it's an honest nudge or crosses into a dark pattern, with links to deceptive.design.
• Bias tags are reviewed by a second person before publishing.